Why would we ever wear thongs?

Renata Black, EBY Co-Founder & CEO

When I put on a thong, I feel sexy. When I put on a thong, I feel vulnerable. When I put on a thong, I do it for myself. When I put on a thong, I do it for him. For her. For them.


This small stretch of fabric holds so much weight on our psyche. Thongs, unlike other underwear, have this incredible transformation power…if you allow it. You can go from forgetting you have underwear on to being very, very aware that you have one of the most seductive armors on. Thongs are the center of a lot of controversy. Mainly in our own minds probably. Are they comfortable? What is the point? The obvious no panty line point makes itself clear but why not just seamless briefs then? It all comes down to how you feel about yourself and how you want to express that. When you wear a thong under your dress and feel the ever so slight breeze on more skin than usual, you might feel free. When you wear a thong under your yoga pants, you may enjoy the way you can move around without worrying about too much fabric not staying in place. Feeling exposed in this private way is a beautiful, almost oxymoronic way to feel sexy and confident.

Have you ever heard of a hip cleavage? The skin roll that’s created at the top and front of the thigh when you bend forward, sit, or kneel.  Well, a thong accentuates that in many women. Just another niche in our body that can be sexualized if we see fit. 

Thongs do not discriminate. EBY thongs range from size XS to 4X because women of every size should decide for themselves how they feel about this statement piece. When Christina Aguilera, Halle Berry and even our forever reality princess Paris Hilton, started exposing their thongs with their outfits, something was made clear. We love to see thongs. Nowadays, we see the likes of Dua Lipa, Hailey Bieber and Kylie Jenner following suit. Artful seduction studded with diamonds and paparazzi lighting puts thongs on the stage it deserves. Every time we slip one on, may we channel the energy of these iconic women and command the respect our thongs deserve. 

As for the evergreen question, is it healthy to wear a thong? The answer lies in the specifics. EBY thongs are lined with our holy savior cotton. Good ol’ breathable, absorbent cotton that prevents yeast infections and moisture build up (for when you have your completely healthy discharge). Next step, change your underwear daily if not more often. Subscription underwear makes it easy to not think about your collection as you go through it every day. We need both quantity and quality. There’s an unfair stigma surrounding thongs; allegedly they are the perpetrators of some of our worst battles with yeast vaginitis (YV), bacterial vaginosis (BV), or urinary tract infections (UTIs). In reality, a study conducted by the Sahlgrenska University Hospital in Sweden found that the microenvironment of the vulvar skin didn’t change because of the style of underwear. Basically, it’s not just about your underwear but the habits surrounding your vaginal hygiene that also matter. 

How can we wear a thong comfortably? The reputation of this underwear divides us as women and it’s time to accept it for the fashion statement and wardrobe staple it could be. We don’t want thongs to feel like they are cutting us in half a la Houdini. Know that it takes time to get used to the sensation of a thong. Commit to it for a couple days before deciding if it’s for you or not. Stretchy and cotton for a first timer is a better option over lace so it doesn’t irritate you. Thongs help you create a smooth, seamless look to your silhouette and the way EBYs mold to your skin helps our thongs do just that. When you’re thinking about your size, most women feel more comfortable going up a size from their usual brief size to avoid tightness around your waist and the muffin top that some of us dread. 

Thongs are sexy. Thongs are comfortable. Thongs teach us about our bodies.


Why would we ever wear thongs Because…why not?

We know what’s underneath matters to you. At our core, we are a women’s empowerment company that stands for strong values and principles. Ten percent of every order of our comfortable, body-celebrating seamless underwear, bralettes, shapewear, and masks fund Microfinance loans for female entrepreneurs around the world. That’s also why all seamless products on our site are made at manufacturing plants under the Women’s Empowerment Principles developed by the United Nations. That means your panties are made ethically: no sweatshops, and no fast fashion. Learn more about our mission and our products.